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PowerbyProxi Founder Fady Mishriki Wants To Make Wireless Charging As Easy As Wifi Is Now To Access.
Nov 10, 2017

It has been a long time since batteries had an upgrade and battery life was not keeping up with energy demands of today's products, Mishriki said.

The vision was to make it as easy for people to charge their phones or tablets as it was to access wifi.

Mishriki said that reality was about 10 years away and was already starting to happen, with some Ikea furniture made with wireless transmitters built into their surfaces.

"Today we don't think about wi-fi. We don't think about carrying [an ethernet] cable with us to plug our laptop into the wall anymore. That's why manufacturers can completely drop ports from their devices now.

"Wireless power is trending in that direction."

Innovation for PowerbyProxi was about making wireless power seamless for the end user.

One challenge the company faced was the sensitive nature of the technology: previous wireless charging technology required the device to be placed in an exact position otherwise it would stop charging.

Another issue was the super slow charging speed. Mishriki said it took about three times longer to charge than if it was charged normally.

PowerbyProxi's "Proxy 2D" product allowed devices to be charged regardless of alignment, more than one device could be charged and it charged just as quickly as a wired charger.

"One of our values is we are innovators, not just inventors. Innovation is about taking [inventions] to market," Mishriki said.

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